that’s the new york life
seagram’s gin
positioning / ATL / social content / brand experience
To support the value growth of Seagram’s Gin in Spain, we developed a new brand positioning and communication platform: “That’s The New York Life”, which we then used to generate monetizable brand experiences, ATL and social media assets.
what we achieved
Double-digit value growth
Awareness +11pp and new revenue streams
Scalable consumer-centric, data-driven approach (100k leads)
EFI Awards - Gold for Most Innovative Strategy
